Over the years we’ve done several projects for Steve Reynolds, including launching two luxury wine brands and one ultra-premium tequila. But we had never worked on his family business until he decided it was time to take it up-market.

With the “premiumization” happening across Napa Valley, it was time to rationalize the entire Reynolds portfolio, re-brand and re-price it. This wasn’t just about cosmetics; the entire visual identity needed to be rethought and all the marketing materials rewritten.

Steve is a restless winemaker, always experimenting in the cellar, always looking for new ways to surprise and delight his following. This website was out of date the day we launched it.

website
reynoldsfamilywinery.com

developer
Split Ink

photography
client / stock