Creating a brand out of whole cloth is about improvisation. About taking whatever threads you can pull together and weaving them into a credible, compelling narrative. That’s what we did for Sosie.

Drawing on the owner’s European wine travels and deep appreciation for the French way of life, we were able to situate notions of terroir not just in the vineyards but in the culture at large. Be it small cafés, at the dining room table or in the cellar, French soul is the essence of the brand.


Lab 43

Emma K. Morris