Italics is a pretty conceptual name for a winery. It’s not flora or fauna. It’s not topo- or geographical. It’s not a critter or somebody’s last name. It’s an idea. And the idea is that this is a special place, one worth paying attention to.
Given that, we decided the best approach was to simply frame the word. This is one of those you-gotta-see-it-in-person-to-appreciate-it kinda things. The paper is incredibly thick so the embossing looks like it’s chiseled out of stone. The gold foil-stamping catches the light just so. And the glass is suitably heavy. It’s exactly what a modern luxury brand is supposed to look like. Tip of the hat to the folks at The Ligature.