Some years ago I did a turn doing pro bono for the local Boys & Girls Club. Their top fundraiser of the year is known as the Sweetheart Auction and one year the theme was James Bond 007. Not exactly a novel idea but we went the extra mile to make it cool.

We left the movie-poster approach on the cutting room floor and handled it more like a recruitment campaign for Bond Girls, Bad Guys and Wannabe 007s. One ad offered wardrobe advice for the ladies; another showed men how to accessorize. There was even a test to see how you stack up against James himself.

Your turn.
Your turn.

 

We’re looking for a few bad men.
We’re looking for a few bad men.

 

How to be a Bond girl.
How to be a Bond girl.

 

Are you half the man James Bond is? Take this test.
Are you half the man James Bond is?
Take this test.